The Effect of Ease of Use, Trust, Perceived Usefulness to User Loyalty of BI…

The development of mobile banking services has encouraged Bank BPD Jateng to continuously improve the quality of the BIMA by Jateng application in order to maintain user loyalty. This study aims to examine the effect of Perceived Ease of Use, Trust, and Perceived Usefulness on the user loyalty of the BIMA by Jateng application among customers of Bank BPD Jateng Pati Branch. This study employed …