Dalam dunia pemasaran, brand image dan product attributes memainkan peran penting dalam membentuk persepsi konsumen terhadap suatu brand atau produk. Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan product attributes terhadap keputusan pembelian, baik secara simultan maupun parsial. Sampel penelitian adalah 110 responden yang dipilih menggunakan teknik purposive sampling. Pen…
A Competition taking place in the telecommunications service industry makes several telecommunications services providers need to understand the needs and wants of its customers. Companies must be ready to face the competition and drastically change the pattern of corporate strategy and product marketing strategies. This competition requires every company to enhance creativity and developing th…
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