“Pengaruh Social Media Marketing dan Brand Image Terhadap Brand Awareness Product Apar Firefix pada PT Bromindo Mekar Mitra" Penelitian ini bertujuan untuk menganalisis pengaruh Social media marketing dan Brand image terhadap Brand awareness produk APAR Firefix pada PT Bromindo Mekar Mitra. Persaingan yang semakin ketat dalam industri alat pemadam api ringan (APAR) mendorong perusahaan…
The development of digital technology has transformed marketing patterns and consumer behavior from conventional methods toward digital-based marketing. This shift has driven businesses to adopt digital marketing in order to expand market reach, build closer relationships with consumers, and align marketing activities with the needs of consumers who are increasingly active on social media. PT B…