PT. Aneka Ilmu Putra is a company that manufactures and publish several books to the needs of students. Currently, PT. Aneka Ilmu Putra still users conventional marketing method that is through direct selling that has limited range. The purpose of this Final Project is to design website as development of internet marketing and media publicity online at PT. Aneka Ilmu Putra of Semarang City. Thi…
The problem at Aryani Art was a decrease in export sales in 2014. It was indicated by the decrease in product purchasing of eceng gondok on Aryani Art. This study aims analyze the influence of advertising, sales promotion, mass media and personal selling on purchasing decisions of Aryani Art. In this study, researchers used the entire population of consumers of Aryani Art. The method used is p…
Publicity is one of the public relations activity having purpose to create a good relations with the public. Communications used in publicity have the character such as informative, educative, and persuasive. All of them can make the trust, sympathetic and good company image progressively. PT Indofood CBP Sukses Makmur Noodle Division in Semarang has some activity of publicity. There are fact…
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