Tujuan penelitian ini adalah menganalisis faktor-faktor yang mempengaruhi minat dan perilaku penggunaan layanan P2P lending Cicil.co.id di kalangan mahasiswa Kota Semarang menggunakan model UTAUT2 oleh Venkatesh et al. (2012) dengan analisis Structural Equation Model (SEM). Analisis SEM dilakukan dengan metode Partial Least Square (PLS). Penelitian ini merupakan sebuah studi kasus dengan pendek…
The purpose of this study was to analyze the acceptance and use of Online Food Delivery Applications by society, particularly in Semarang City, using the Extended UTAUT2 Model to analyze the factors that affect Behavioral Intention toward Use Behavior. This study was a case study using a quantitative approach. Therefore, the needed data were acquired using techniques of questionnair…
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