The Formulation of Business Strategies For UMKM Minum With SWOT Method and AH…

This research is a descriptive research with a qualitative approach. This study aims to formulate a business development strategy that can be applied to UMKM Minum that are the object of research are UMKM Minum which produce various flavored beverage products. Data analysis used IFE, EFE, IE, SWOT and AHP matrix. The score obtained through the IFE matrix is 3.37 and the EFE matrix is …