Pengaruh Citra Merek, Persepsi Manfaat, dan Risiko Terhadap Keputusan Penggun…

This study aims to determine the effect of brand image, perceived benefits, and risk on decisions to use the DANA digital wallet application in the Boyolali Community partially. Data collected through a questionnaire method on 111 respondents who are users of the DANA digital wallet application in Boyolali city. The analysis method uses the F test, t test, and the coefficient of determin…