Pengaruh Retail Marketing Mix Terhadap Minat Beli Konsumen Pada Matahari Depa…

The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertising, shop atmophere, and retail service to consumer buying interest. The methods in collecting data were interview, distributing questionnaires to 100 consumer, and literature study. The result of t test from the analysis indicated that t count location=3.399, mer…