Analisis pengaruh promosi, keterjangkauan harga dan kualitas produk terhadap …

The objective of this final report was to find out the influence of promotion, affordability price and quality of product on the product purchasing decision of minute maid pulpy in Semarang Region. Questionnaires, and literature studies were the instruments used to collect data. Questionnaires were distributed to 100 respondents. Multiple linear regression coefficient was used to analyze the d…