SWOT Analysis As The Basic Of Competitive Strategy Formulation On Financing (…

The objectives of this research are to know the internal factors (strength and weakness) and the external factors (opportunity and threat) on financing at BPRS Suriyah Cilacap, and to formulate competitive strategy on financing at BPRS Suriyah Cilacap to face the competition. The population in this research is the banking staff and the financing customers of BPRS Suriyah Cilacap. The sample con…