Kajian Minat Beli Konsumen terhadap Produk Peluman Fastron Series PT Pertamin…

This study was conducted to determine how much consumer interest of lubricants Fastron Series PT PERTAMINA (Persero). Assessment was done to find out so that consumer interest in buying and using PT PERTAMINA lubricant products are had international competitiveness. A consumer in the purchase of lubricant is always considering product quality, perceived price, and attractive promotions.…