Analisis pengaruh iklan dan promosi penjualan terhadap keputusan pembelian ta…

The problems that occur in the PT Kompas Gramedia Circulation Semarang is not achieving the set target center. In this case the lowest percentage achieved in August 2013 by 78%. Where is the independent varible ad (X1), and sales promotion (X2). while the dependent variable is the purchase decision (Y). The purpose of this study is to analyze advertising and sales promotion of purchas…