Analisis Hubungan Brand Image (Citra Merek) Terhadap Minat Beli Konsumen Pada…

The purpose of this research was to analyse the correlation rate between brand image to consumer’s purchase intention at friedchicken restaurant nyonya suharti. The population of this study is the end consumer , the sampling technique used was accidental sampling. The procesing data method used was validity and reliability test, and chi squere test. The result of the study shows that the var…