Pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelangg…

Bus Trans Semarang is one of a means of mass transportation in Semarang city. Service quality and Customer satisfaction are very important to create loyalty. This research aimed to analyze the influence of Service quality and Customer Satisfaction on customer loyalty on Bus Trans Semarang. The purposes of this final project are to determine the influence of Service quality and Customer Sat…