Rachma Tri Kurnia Ratna Dewi, “Analisis Faktor-Faktor yang Memengaruhi Niat Keberlanjutan Penggunaan Mobile Banking pada Generasi Z di Jawa Tengah: Pendekatan Extended ECM dengan Trust sebagai Moderasi”, Skripsi Jurusan Akuntansi Politeknik Negeri Semarang, di bawah bimbingan Dr. M. Noor Ardiansah S.E., M.Si., Akt dan Sri Murtini, S.E., M.Si., Akt., 2026, 95 halaman. Penelitian ini bert…
The rapid development of MICE industry makes many hotels in Indonesia especially in Semarang offer complete and various MICE facilities. It causes the competition among hotels in Semarang. Thus, Patra Jasa Semarang Convention Hotel makes some strategies in order to face their competitors. This research is aimed to know the strategies applied by Patra Jasa Semarang Convention Hotel in facing the…