Pengaruh brand image dan kualitas produk terhadap minat beli konsumen livron …

THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY TOWARD THE PURCHASE INTENTION OF LIVRON B.PLEX CONSUMERS AT THE SEMARANG BRANCH OFFICE OF PT. PHAPROS, Tbk (A Case Study on the Product’s Consumers in West Semarang) The enhancement of peoples’ awareness on health makes several pharmacy companies compete to create their own brand new products to fulfill consumers’ needs on health problems.…