Pengukuran efektivitas iklan pada penayangan iklan Honda Vario dimediaTelevis…

The purpose of this final project is to find out the consumer perceptions of advertising Honda Vario on television in shaping public opinion to make a purchase Salatiga Honda Vario. The method of collecting data used in this final project is questionarie and it is written descriptively. Based on the result obtained values of each variable consisting of Attention at 12.56; the read througness …