Pengaruh retail marketing Mix terhadap keputusan pembelian konsumen pada KFC …

The primary purposes of this final project are to identify the influence of retail marketing mix toward consumers’ purchasing decision at kfc banyumanik semarang, to find out the most dominan influence on purchasing decision at kfc banyumanik semarang. The sampling technique used in this research was purposive sampling. The methods in collecting data were interview, questionnaire, and lite…