Analisis Pengaruh Brand Awareness dan Brand Association terhadap Keputusan Na…

Brand awareness affects customer’s confidence in the customer's decision to use savings by reducing the level of perceived risk on a brand that was decided to be purchased or used. As we know, there are a brand equity, brand equity consists of brand awareness, brand association, brand quality, brand loyalty. A company needs to know how big the influence on purchasing decisions equity brand. T…