Analisis pengaruh kualitas, harga dan merek terhadap keputusan pembelian sepe…

This research aimed to idevitify the influence of the quality, price and brand on purchase interest of Suzuki NEX at PT Indosunmotor Gemilang Semarang (Suzuki Pusat),especially in the area west of Semarang either partially and simultaneously. Analysis tools used in this research are quantitative analysis (validity and reliability), multiple regression analysis, t-test, F and coefficient of dete…