Strategi promosi BBM non-PSO (public service obligation) pada PT Pertamina (P…

This Final Project is the study about PT PERTAMINA (PERSERO) strategy to promotion in using Non-PSO (Public Service Obligation) fuel. The purposes of this study are to find out the strategy of PT Pertamina (PERSERO) to promotion Non-PSO fuel, and also to know the strategies taken by the company to maintain non-PSO fuel customers who remain faithful to use Non-PSO fuel. This study…