Analisis Pengaruh Perubahan Atribut Produk Terhadap Loyalitas Pelanggan Pada …

In central java, newspapers that already have big names is Suara Merdeka. Suara Merdeka newspaper has many loyal customers from all levels of life living in and around central java. Having many loyal customers is not easy, considering that changes occur each time. Market stays uncertain and with a declining public purchasing power, consumer choice is limited, while competition is increasing. Cu…