This research is done to analyze the factors that have influences toward consumers in the making of purchasing decisions. The independent variables of this research consist of Price (X1), Product’s attribute (X2), and Brand Image (X3). The dependent variable is the purchasing decision of buying Telkom Bostoko in Semarang. The objective of this final project is to determine the influence …
THE EFFECT OF ADVERTISING, SALES PROMOTION, PERSONAL SELLING, PUBLIC RELATION AND PUBLICATION TOWARDS THE EQUITY OF TOYOTA CAR BRAND AT NASMOCO DEALER SEMARANG The difficulty to win the hearts of consumers in automotive sector required companies to keep their creativity in innovating and developing the products and also in marketing their products. A good product needs to be supported with go…
The Influence Of Promotion And Product Toward Brand Awareness In The Product Of Telkom Indihome In Semarang PT .Telkom Indonesia released a new product called indihome .Telkom indihome is the newest product that uses optical fiber internet service with tv or ip service usee tv ,Indihome is triple play service. The objective of this final project is to determine the influence of promotion an…
THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY TOWARD THE PURCHASE INTENTION OF LIVRON B.PLEX CONSUMERS AT THE SEMARANG BRANCH OFFICE OF PT. PHAPROS, Tbk (A Case Study on the Product’s Consumers in West Semarang) The enhancement of peoples’ awareness on health makes several pharmacy companies compete to create their own brand new products to fulfill consumers’ needs on health problems.…
ANALYSIS THE EFFECT OF BRAND IMAGE AND PROMOTION ON PURCHASING DECISION OF ASTINA SYRUP PUTRA PERKASA IN TEMANGGUNG CENTRAL JAVA The purposes of this research was to find out the effect of brand image and promotion on purchasing decision of sirup astina putra perkasa in Temanggung Central Java. The independent variable used in this research was the brand image and promotion,whereas the depe…
The purpose of this study was to analyze the influence of quality perception and brand toward purchase decisions to coca cola carbonated beverages. The data were collected by questionnaire and interview. The method used in this study was regression analysis. The result of this study of regression analysis was Y= -2,703 + 0,353X1 + 0,370X2. It meant that the all variables of the study had positi…
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography