Promotion is one element of marketing mix which used by company to achieve the success of marketing program. Promotion through media has purposes to spread the information, persuade and remember the consumers of product or service offered. Due to the importance of promotion, the company needs many techniques to promote for increasing sales of product or service, especially at PT Kereta Api (Per…
Nowadays, the business world has evolved and moved forward. One of the determinants of business success is marketing. A companies need to have a promotion strategy to make a product known by the public and the company can sell in the market. Promotion strategy has been done by combining all four components of promotion, including advertising, direct sales, sales promotion, and publicity. The…
To deal with the increasingly fierce competition, every company requires promotion of theirs product / service to consumer, so that the product / service offered by companies can be known by consumers, it is necessary to promote the proper implementation of the strategy. Strategies for the promotion was done, through advertising, which was then followed by other promotional activities, includin…
Mempromosikan suatu barang atau jasa merupakan salah satu cara untuk memperkenalkan barang atau jasa yang produsen miliki. Semakin lama para produsen semakin berkembang dalam mempromosikan barang atau jasa yang dimiliki, mulai dari promosi lewat media cetak maupun media elektronik. Promosi yang dilakukan seperti pamflet dan selebaran sering diremehkan oleh konsumen karena tingkat kesibu…
Penelitian ini bertujuan untuk menganalisis pengaruh produk, promosi, pelayanan, dan keyakinan terhadap keputusan nasabah menabung pada PT Bank Syariah Mandiri Cabang Semarang baik secara simultan maupun parsial. Populasi penelitian ini adalah seluruh nasabah tabungan Bank Syariah Mandiri Cabang Semarang. Dengan menggunaka metode purposive sampling, diperoleh sampel sebanyak 100 orang nasaba…
To confront the competition to survive in any business, every company must have promotional strategies. They are important factors due to the fact that promotion can provide the information needed by consumers. The appropriate promotional strategies should be in accordance with the plan before. The purposes of this final project report are to describe and know to about the strategy and executio…
PT Suara Merdeka is a company engaged in sector of newspaper. The management of PT Suara Merdeka has many strategies for getting profit from their business. one of those strategies is promotional mix. It has done in this company but because of price increase, they experiencing sales decline. So that, they have to improve their promotional mix with expectation in order to get sale…
PT Sun Star Motor Banyumanik located in Jalan Perintis Kemerdekaan No. 16 Semarang, the company is engaged in the field of automotive and selling car brands Mitsubishi. In the sales activities of the company using the promotional activities. The purpose of this research is to know which promotional cost variables are the most dominant influence on the volume of sales at PT Sun Star Motor Banyu…
Penelitian ini dilakukan untuk mengetahui pengaruh bauran promosi yang meliputi hubungan masyarakat, promosi penjualan, personal selling dan periklanan terhadap keputusan pembelian produk asuransi jiwa Prudential Assurance Account Unit Link pada PT. Prudential Life Assurance kantor agency PRUfuture Semarang. Populasi dalam penelitian ini adalah nasabah produk asuransi…
Penelitian ini dilakukan untuk mengetahui pengaruh biaya promosi, penempatan dana pada Sertifikat Bank Indoesia (SBI), dan Dana Pihak Ketiga (DPK) terhadap penyaluran kredit bank umum pemerintah periode 2006-2013 baik secara simultan maupun parsial. Data diperoleh dari laporan keuangan perusahaan data per semester dari tahun 2006-2013 yang dipublikasikan oleh Bank Indonesia da…
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