PT. Arpeni Pratama Ocean Line Tbk is a public company founded in Jakarta on October 4, 1975 which is engaged in transportation, opened a branch office in Semarang in 2004. To achieve the mission of the company is becoming the leading shipping company in Indonesia, the company needs to pay attention on customer loyalty. However, in the year 2010-2014 the number of customers decreased. The purp…
Competition in freight forwarding services industry becomes tighter there are increase of the transportation technology development on the contrary, the decline in cargo shipping rates happens, so the freight forwarding company strives to develop the right strategy survive in the logistics industries. The high number of demand for the export goods resulted in increasing of the number of export …
Bus Trans Semarang is one of a means of mass transportation in Semarang city. Service quality and Customer satisfaction are very important to create loyalty. This research aimed to analyze the influence of Service quality and Customer Satisfaction on customer loyalty on Bus Trans Semarang. The purposes of this final project are to determine the influence of Service quality and Customer Sat…
The purpose of the study is to know the influence of service quality toward customer satisfaction and to know the influence of customer satisfaction toward customer loyalty. In this project, sample were 100 respondents that taken by using purposive sampling and data collection method in this research using quistionnaire, observation, and literature study. The techniques of analysis were the exa…
THE INFLUENCES OF PRODUCT QUALITY AND DISTRIBUTION QUALITY ON THE CUSTOMERS LOYALTY THROUGH CUSTOMERS SATISFACTION OF SUARA MERDEKA NEWS PAPER IN BLORA MARKETING AREA, CENTRAL JAVA. The purpose of this final project are to identify the influences of product quality and distribution quality on customers satisfaction, to identify the most influential variable, and to identify the influence of s…
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