This study aims at analyzes how the marketing strategy carried out by MSME Oleh-oleh Bang Andy 78, How is the Instagram content of MSME Oleh-oleh Bang Andy 78 before optimization, How is the Instagram content of MSME Oleh-oleh Bang Andy 78 after optimization and How is the impact of optimization on the Instagram social media content of MSMEs Oleh-oleh Bang Andy 78 on sales volume. The optimizat…
This research aims at analyzing the effect of financial literacy, lifestyle, and personality on student financial management in the city of Semarang partially. The Data was collected through the method of distributing questionnaires to students in the city of Semarang. The data analysis model used in this research is the Multiple Linear Regression Analysis Method, while the analysis tec…
This research aims at providing an overview or prediction of the level of financial distress at PT Bank Neo Commerce, Tbk period 2020-2023 using the Altman Z- Score prediction model. The object of this research is PT Bank Neo Commerce, Tbk period 2020-2023. This type of research is quantitative descriptive research using secondary data in the form of company financial reports Period 2020…
This study aims to determine the effect of brand image, perceived benefits, and risk on decisions to use the DANA digital wallet application in the Boyolali Community partially. Data collected through a questionnaire method on 111 respondents who are users of the DANA digital wallet application in Boyolali city. The analysis method uses the F test, t test, and the coefficient of determin…
This research aims to determine the effect between Flash Sale, financial literacy and gender on the impulsive buying behavior of Paylater users in Semarang. The population in this research is people in Semarang who use Paylater. The method used is non probability sampling, with a purposive sampling technique of 100 respondents. The data used in this research are primary data obtained through di…
Penelitian bertujuan untuk mengetahui pengaruh stres kerja, motivasi kerja, kepuasan kerja, dan lingkungan kerja terhadap kinerja karyawan di PT Bank Tabungan Negara (Persero) Tbk Kantor Cabang Syariah Semarang. yang menjadi populasi pada penelitian ini adalah karyawan pada PT Bank Tabungan Negara (Persero) Tbk kantor Cabang Syariah Semarang yang berjumlah 100 responden. Teknik sampling yang d…
This research aims at analyzing the effect of financial literacy, digital literacy and perceived ease of use towards decision to use digital banks on Semarang Community, both simultaneously and partially. The data analysis model used in this research is the Multiple Linear Regression Analysis Method, while the analysis technique uses the F Statistical Test, the Coefficient of Determination (R…
This study aims at to finding the effect of social environment, financial literacy, perceived benefits, and perceived convenience on the intensity of QRIS use, which is the level of frequency of someone using QRIS in their activities for generation Z in The Regency of Pekalongan. This type of research is quantitative research using primary data obtained through distributing questionn…
This research aims at finding out the effect of ease of use, feature availability, security, and brand image on User Satisfaction of BRI Mobile Banking in Kudus simultaneously and partially. The data analysis model uses in this research is the Multiple Linear Regression Analysis Model, while the data analysis technique uses the F Statistical Test, t Statistical Test, and the Coefficient of D…
This research was conducted with the aim of determining the effect of Soft Skills variables, technological literacy levels, readiness, and adaptability on EMBA students in facing the use of Artificial Intelligence (AI) in the world of work. This research is quantitative by targeting EMBA students as the research target with a sample of 392 respondents and using the Multiple Linear Regression An…
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