The objective of this final report was to find out the influence of promotion, affordability price and quality of product on the product purchasing decision of minute maid pulpy in Semarang Region. Questionnaires, and literature studies were the instruments used to collect data. Questionnaires were distributed to 100 respondents. Multiple linear regression coefficient was used to analyze the d…
Brand equity is one of many important aspects in sales. In facing with high competition of business, a company requires marketing strategy to win the competitions. In order to make a good strategy a company should know the level of brand equity of its product on customers mindset. Moreover, if the company has been on declining sales it should be handled soon to increase the sales. Purimas 3 Ca…
Tugas Akhir ini bertujuan untuk menghitung harga pokok produksi “Roti Tabur Abon” dan “Roti Tabur Keju” dengan metode harga pokok proses untuk periode bulan Juli 2013. Kemudian membandingkannya dengan perhitungan harga pokok produksi menurut Toko Roti Unyiel. Metode pengumpulan data yang digunakan adalah wawancara dan observasi. Observasi dilakukan di bagian produksi. Data yang diper…
PRODUCTION PROCESS CONTROL OF NEWSPAPER PRINT AT MASSCOM GRAPHY PT OF SEMARANG Smooth production process is something that is desirable. Fluency in the execution of the production process is influenced by the existing production system in the company. Then control the production process in the company is a very important thing. PT. Masscom Graphy Semarang is a company engaged in printing i…
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