This research is done to analyze the factors that have influences toward consumers in the making of purchasing decisions. The independent variables of this research consist of Price (X1), Product’s attribute (X2), and Brand Image (X3). The dependent variable is the purchasing decision of buying Telkom Bostoko in Semarang. The objective of this final project is to determine the influence …
THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY TOWARD THE PURCHASE INTENTION OF LIVRON B.PLEX CONSUMERS AT THE SEMARANG BRANCH OFFICE OF PT. PHAPROS, Tbk (A Case Study on the Product’s Consumers in West Semarang) The enhancement of peoples’ awareness on health makes several pharmacy companies compete to create their own brand new products to fulfill consumers’ needs on health problems.…
ANALYSIS THE EFFECT OF BRAND IMAGE AND PROMOTION ON PURCHASING DECISION OF ASTINA SYRUP PUTRA PERKASA IN TEMANGGUNG CENTRAL JAVA The purposes of this research was to find out the effect of brand image and promotion on purchasing decision of sirup astina putra perkasa in Temanggung Central Java. The independent variable used in this research was the brand image and promotion,whereas the depe…
This research was conducted to determine the influence of service quality to company image at PT Jasa Raharja (Persero) Cabang Jawa Tengah. The problems are people who have never interacted, tend the negative perception, while those who have interacted, give the positive perception. People's perception and understanding of insurance services and benefits provided the company is still far from e…
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