The purpose of the study was to find out fully and clearly about the marketing strategy adopted by PT Traktor Nusantara Semarang branch to increase volume sales for the product of Toyota forklift. The method of collecting the data were interview, observation and literature studies. The data collected were primary and secondary. This type of the research was discriptive qualitative that gave des…
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh dimensi customer relationship marketing yang terdiri dari variabel-variabel trust, communication, commitment, dan conflict handling terhadap customer retention pada PT Bank Muamalat Indonesia Cabang Semarang baik secara simultan maupun parsial. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada PT Bank Muama…