A company will always work hard to increase the sales volume of their products. In order to increase the sales volume, a company must pay attention to the implementation of marketing mix which consists of product, price, promotion and distribution. The aim of this report are to observe the distribution strategy and channels distribution that are used by PT Mustika Ratubuana InternationaL bra…
Marketing mix consists of product, price, promotion and distribution which increase sales as its goal. Price is the amount of money (plus a few items if it is possible) required to obtain a combination of goods and services, while distribution is the process of distributing products and services that are appropriate and organized so that the effectiveness of the sales will occur. The primary…