The purpose of this final report is identify the implementation of exported furniture done by ASMINDO (Assosiasi Industri Mebel dan Kerajinan Indonesia) Korwil Central Java as consultant and coach for furniture industries and processed wood certification in order to inform the importance of having VLO, COC or FSC certification, the ASMINDO Korwil Central Java strategy in giving direction and co…
PT Dua Kelinci is a leading manufacturer of processed peanuts in Indonesia which has applied international standard quality management system and conducted international trade. In international trade PT Dua Kelinci has many competitors, either domestic or overseas. This will be discussed in this final as the strategy used by PT Dua Kelinci in facing domestic competitors in the region of Centr…
The purposes of this study are firstly to investigate the influence of print media advertising (understanding the information, completeness of information and interest in the ads) on consumer purchase interest, and secondly to determine the relationship between variables. Methods of data collection in this research were by distributing questionnaires and interviews. The sampling technique used…
The primary purpose of the research is to find out the influence of merchandise, salesclerk service, and promotion activity on customer buying interest at Pasaraya Sri Ratu Pemuda Semarang. The methods in collecting data were interview, literature review and distributing questionnaires to 100 consumers at Pasaraya Sri Ratu Pemuda Semarang. The result of the multiple linear regres…
The purpose of the final assigment are: to find out the development strategy of product design in 2006 to 2010. Secondly, to find out the quantity of product design in 2006 to 2010. Finally, to find out whether the export volume is influence by the product desing quantity. The report of the final assigment is report analysis. Data was collected through interview., observation, inte…
The aims of this research are to know the kinds of strategy used by CV. Kayu Perkasa Raya Juwana for export market expansion as well as the market area and potential market and to identify strengths, weaknesses, threats and opportunities about export market expansion. The respondents of the research are 9 (nine) leaders of departments who are influential at the strategy for export market …
The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertising, shop atmophere, and retail service to consumer buying interest. The methods in collecting data were interview, distributing questionnaires to 100 consumer, and literature study. The result of t test from the analysis indicated that t count location=3.399, mer…
Personal selling helps and persuades prospective consumers to buy goods and service or to measure specific idea using oral communication. The purpose of this research is to find out the stages of personal selling process and the obstacle of personal selling at PT. Nasmoco Cabang Majapahit Semarang. The method of collecting data were interviewing branch manager and sales person of PT. Nasmoc…
Dalam penelitian ini mengambil sampel 100 responden dengan metode Slovin dan purposive sampling. Analisis yang dipergunakan adalah analisis klaster. Dasar segmentasi masyarakat Klaten adalah demografi, psikografis dan perilaku. Dalam merumuskan strategi pemasaran yang didasarkan oleh segmen yang terbentuk, terlebih dahulu penulis melakukan analisis internal perusahaan. Perumusan strategi dilaku…
UD Enggal Jaya is a company producing food in Semarang with TOP’S trademark on any items of their products.. UD Enggal Jaya produces cookies and chips. The company produces daily to make stock and then sell them to wholesalers and retailers. Website marketing information can function as a media channel where it is not just for advertising purpose but it can also function as a mediu…
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