The primary purposes of this final project are to identify the influence of Services Quality, promotion, and price on purchasing decisions umrah package at PT Kaisa Rossie tour & travel Semarang. The sampling technique used in this study is purposive sampling. The methods in collecting data were interview, questionnaire, and literature review. The analysis method was multiple linier regressio…
“UENAK TENAN” show is a cooking television program which was produced by Kompas TV Semarang. This program is very different from another cooking program. Because it shows how to make an Indonesian traditional food. The purposes of the research is to analyze the influence of the “UENAK TENAN” show that consists of cognitive, affective and conative variables to the cooking interest of …
Salesperson’s performance is a kind of sales evaluation about their effort and their achievement. It is important for the company to study this action in order to investigate the level of their salesperson’s performance. The purpose of this research is to investigate the outlet owner’s perception about salesperson’s performance of PT. Coca Cola Bottling Indonesia- Central Java in the…
The primary purposes of this final project are to identify the analysis influence of price, place, and service quality toward service of use decision at Calcio Unito Futsal Stadium Banyumanik, to find out the most dominant influence on service of use decision at Calcio Unito Futsal Stadium Banyumanik. The sampling technique used in this research was purposive sampling. The methods …
This research aimed to know the influence of the quality, price and brand on purchase interest of Toyota Agya at PT Nasmoco Majapahitt Semarang, especially in the area east of Semarang either partially and simultaneously. Analysis tools used in this research are quantitative analysis (validity and reliability), multiple regression analysis, t-test, F and coefficient of determination. …
The purpose of this study was to determine the influence of sales force competency variables, (interpersonal skills, salesmanship skills, and technical skills) on the performance of the sales force in the PT Nasmoco Gombel Semarang. The methods in collecting data were observation, literature, and questionnaires. This study used the population census. Census in this study was intend…
The primary purposes of this final project are to identify the influence of advertising, personal selling, sales promotion, and public relations on purchasing decision speedy product at Pati. The sampling technique used in this research was accidental sampling. The methods in collecting the data were interview, questionnaire, and literature studies. The analysis method was multiple linier regr…
Marketing activity is one of the activities carried out by a company to market and sell product/goods products to consumers. Before the market, companies must understand who exactly will be the target of its products. Because the consumer with each other is different. Companies need to understand in order to do merketing properly. This has encouraged the company to segment the market. Segmen…
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