Companies in indonesia grow rapidly, they compete to achive their progress. Every company needs special board to run its Public Relations. The existence of Public Relations as a useful mediator between the company with the public. This cooperations involves internal and external relationship with the internal organization with employees, company’s leader and shareholder, while the exter…
Public Relations is one of the aspects of management that are needed by every company because public relations is just one element that determines the survival of the company positively. The purpose of this final report is to determine the role of Public Relations in enhancing the positive image of the company through a program of social responsibility and know what efforts should be made to…
The marketing communication is necessary not only in a company but also in an institution. Small Taxpayers Office in West Semarang uses advertising and public relation to enhance the level of tax compliance in the return of the annual SPT, because of tax compliance could be the one which influences income in the tax sector. The primary purpose of this research was to analyze the influence of ad…
PTPN is a governmen owned company which,concerned in agroindustry sector,with understanding respect each other; mantain good relationship with society.and making good image of the company , so the aim of the company can be reached The primary pupose of the final project is to find out the role of public relations in building good image of PTPN The data were co…
The purpose of this final project is to find out the consumer perceptions of advertising Honda Vario on television in shaping public opinion to make a purchase Salatiga Honda Vario. The method of collecting data used in this final project is questionarie and it is written descriptively. Based on the result obtained values of each variable consisting of Attention at 12.56; the read througness …
The purpose of this study is to analyse the effect of the message, attractiveness, and the exposure frequency of the advertisement on television This study applied multiple linear regression analysis with SPSS version 17.0. The population envolved in this study were all community of Sendangmulyo Village, Tembalang, Semarang. The sample in this study were 100 people who had seen ads”Kartu A…
Penelitian ini bertujuan untuk mengidentifikasi indikator – indikator citra positif atas iklan Tabungan Muamalat, menganalisis tingkat citra positif atas iklan Tabungan Muamalat dan mengembangkan kebijakan – kebijakan yang dapat diambil untuk meningkatkan citra positif atas iklan Tabungan Muamalat pada Bank Muamalat Indonesia Cabang Semarang. Teknik pengumpulan data yang digunakan dala…
The problems that occur in the PT Kompas Gramedia Circulation Semarang is not achieving the set target center. In this case the lowest percentage achieved in August 2013 by 78%. Where is the independent varible ad (X1), and sales promotion (X2). while the dependent variable is the purchase decision (Y). The purpose of this study is to analyze advertising and sales promotion of purchas…
Penelitian ini bertujuan untuk menguji signifikansi pengaruh Periklanan, Promosi Penjualan dan Hubungan Masyarakat terhadap Keputusan Nasabah Menabung BritAma pada PT. Bank Rakyat Indonesia(Persero), Tbk., unit Jangli Semarang baik secara parsial maupun simultan. Populasi dalam penelitian ini adalah nasabah Tabungan BritAma pada PT. Bank Rakyat Indonesia (Persero), Tbk., unit Jangli Semaran…
Penelitian ini dilakukan untuk mengetahui pengaruh periklanan, promosi penjualan, dan personal selling terhadap keputusan nasabah menabung di PT. Bank Tabungan Negara (Persero), Tbk KCP Ungaran. Populasi dalam penelitian ini adalah nasabah tabungan BTN KCP Ungaran. Teknik pengambilan sampel dilakukan dengan simple random sampling dengan mengumpulkan sampel sebanyak 100 respond…
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