The study was conducted to determine the performance of marketing students of Semarang State Polytechnic in runing their business. The study was evaluating the influence of product quality, the effectiveness of promotional campaign and selling skills of marketing students in Semarang State Polytechnic. Data collection used judgment sampling technique taking 50 respondents of Semaran…
Competition in today's business is very tight as well as fast food restaurants, fast food restaurant entrepreneur should be able to provide good service to customers and be able to provide a quality menu with prices in accordance with the product being sold The purpose of this study were to know the influence of product quality and price to Ice Cream in a Purchase Decision Mc Donalds Ciputra…
One way to determine the purchase decision to products offered is by analyzing consumers’ responses. It should be further investigated with respect to the purchase decision of consumers in purchasing products. The objective of this study was to determine the perceptions of consumers who have used fans as the products of PT Maspion Group on price and products quality. This study was a descrip…
This research was conducted to determine the purchasing decision on the PT. Yamaha Mataram Sakti. This research exemind the influence of quality's product, price, and advertising on the purchasing decision of Yamaha Mio motorcylce brands in the PT. Yamaha Mataram Sakti Semarang. The Sampling technique used is purpossive. It takes 75 respondents, all of them are the users of Yamaha Mi…
The rapid economic growth makes company has inovation for their products especially in communication technology so does the celluler card like Simpati from Telkomsel Company. The purpose of this study was to analyze the influence of brand image dan product quality on customers’ decision making on buying simpati celluler card. This research used a non probability sampling, it used accidential …
The purposes of this study were to find out the causes of defective product, the obstacles encountered in quality control activities and to learn how to overcome obstacles encountered in quality control activities at PT Artanis Pratama Jaya Semarang. The methods of collecting the data were interview, observation and literature study. Sources of the data obtained from primary data and seconda…
Industry in the era of globalization has developed quite rapidly. Indonesia has a lot of potential states of nature that must be maintained in order to compete and survive in international trade, so product quality should be controlled in order to be able to produce good quality products. The purposes of writing this final project are to find out which product quality standards applied in KBM …
This is study about the effect of service quality to customer satisfaction as measured from the dimensions of service quality that includes a tangible, reliability, responsiveness, assurance, and empathy for customer satisfaction at PT Astra International Tbk Division Astraworld Semarang. The purpose of the study is to analyze the influence of reliability, responsiveness, assurance, empathy …
Indonesia has many kinds of vehicles; there are cars, motorcycles, buses and trains. A lot of people prefer train transportation than others, because it’s cheap and isn’t crowded. PT Kereta Api establishes customers care unit to provide specialized information service and handle the ticket to counter the consumer’s complains. The purposes of this study were to know job description of e…
The purpose of the study is to analyze the influence of reliability, responsiveness, assurance, empathy, and tangible on customer satisfaction. The methods of collecting data were observation, interview, questionnaires, literature studies, surveys, and documentation . The analysis tools used are test of validity, reliability test, t test, f test, multiple linear…
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