ABSTRAK Clarissa Audria, NIM 3.42.20.1.09, “Analisis Pengaruh Daya Tarik Promosi, Kemudahan Penggunaan, dan Literasi Keuangan Terhadap Sikap konsumtif Mahasiswa dengan adanya Shopee PayLater”. Tugas Akhir Program Studi Keuangan dan Perbankan Jurusan Akuntansi Politeknik Negeri Semarang, di bawah bimbingan Jati Handayani, S.E., MSI. dan R Gunawan Setianegara, S.E., M.M, Juli 2023, 107 hal…
Niken Indrraswari Pratama, NIM 3.42.20.1.20. “Analisis Pengaruh Efektivitas, Keunggulan, Daya tarik, dan Keuntungan Terhadap Minat Pengguna E-Wallet pada Generasi Baby Boomers”, Tugas Akhir Jurusan Akuntansi Politeknik Negeri Semarang, di bawah bimbingan Prihatingsih, S.E., M.M. dan Maharani Rona Makom, S.E., M.Sc. Agustus 2023. 77 Halaman. ABSTRAK Penelitian ini bertujuan untuk menget…
This research aims to identify the effect of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness simultaneously or partially towards Interest in Using E-Money (Gopay) (Case Study on state university students in Tembalang Village). The number of samples consist of state university students in Tembalang Village who has and used E-Money (Gopay) by using purposiv…
Purchasing decisions are the influence of a company's revenue, especially on the rise and fall of corporate earnings. Thus, it requires the company to think about a mature and continuous strategy in the form of sales promotion through advertising and product design that have its own appeal and improve product quality to cope with the decline in sales and increase corporate revenue of …
TRP Kartini is one of the marine tourism that mainstay in the Rembang area which is being pursued to maximize management in order to increase the number of tourist visits. The number of tourists visit is affect by tourism product that offered in general. There are attraction, facilities, and accessibility. So need to do research with the purpose to know how is affect of attraction, facilitie…