This study aims to analyze the significance of the effect of sharia financial literacy, product knowledge, sales promotion, and image of sharia banks on customers
Penelitian ini membahas mengenai manajemen sumber daya manusia yang bertujuan untuk menganalisis pengaruh manajemen pengetahuan dan orientasi belajar sebagai variabel independen terhadap inovasi proses sebagai variabel dependen, baik secara parsial maupun simultan. Populasi dalam penelitian ini adalah karyawan Mitra Group dengan 42 responden menggunakan teknik sampling secara sensus. …
This study aims to increase Interest in Saving at Sharia Commercial Banks through Product Knowledge, Bank Location, and Promotion on Social Media (Study on the People of Kudus Regency). The population in this study was the people of Kudus Regency, while the sample in this study was 100 respondents who were selected using probability sampling technique. The data used in this study is pri…
This study aims to analyze the significance effect of product knowledge, digital marketing, and brand image on the decision to save money in Islamic Commercial Banks (BUS) in the people of Semarang City, either simultaneously or partially. The population in this study was the people of Semarang City, with 135 respondents who were selected using a simple random sampling technique as the …
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh pengetahuan produk, persepsi bagi hasil, dan brand image terhadap minat menabung di Bank Umum Syariah pada masyarakat Kota Semarang baik secara simultan maupun parsial. Populasi dalam penelitian ini adalah seluruh masyarakat yang berdomisili di Kota Semarang. Teknik pengambilan sampel dengan menggunakan teknik purposive…
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